The Sales Funnel For Effective Online Marketing
Since ancient times sales funnels have always been part of marketing and traditional business. I've noticed that funnels for Internet businesses are becoming more popular.
People want to learn more about the marketing concept and the ways it could be utilized in their online business marketing strategies. If you would like to know something more about sales funnels for efficient Internet marketing I invite you to continue reading.
What is the Sales Funnel?
A marketing funnel is not a funnel. The reason for using the word "funnel" for this marketing concept is simply to aid in visualizing and explaining a sales process from the beginning to the end. The funnel is an easy comparison since it permits potential customers to be "Unqualified potential customers" on the top, and narrower opportunities for sales conversions at the bottom.
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At the top or entrance to the funnel will be people we might consider to be "unqualified prospects" These are people who might require your services or products, but you have not yet contacted them. After a few sales and promotions, you will have gotten customers who have bought your product or service.
The effectiveness of a lead generation funnel comes down to its ability to allows you to track potential prospects' actions during different stages of the extended sales process. It's possible to predict the number potential customers using the sales funnel by knowing the numbers of prospects who are qualified throughout the process.
A sales funnel allows you to determine exactly how and where your sales strategy is not working or succeeding, or if your campaign isn't attracting enough potential customers somewhere in the process. This data will help you determine what your primary focus should be and how to keep sales at the right amount. It is used to monitor and control the customers sales process.
The Sales Funnel Top Front - End
The top of your sales funnel is going to be the most active area of your sales funnel and will require the most consistent testing. There are virtually endless front-end strategies limited only by your creativity and resources.
The primary goal of the front-end will be to draw potential customers and convert them into buyers later on in the sales process.
When a potential customer opts-in to your offer, they become "qualified". This is when the prospective customer, or "Unqualified Prospect" is now a qualified lead. They have taken a step that shows that they may be interested in the product or service you offer.
Your front-end must be able drive targeted traffic to your website or blog. PPC adverts, articles marketing PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all great resources.
There are a variety of tools that can be used to "qualify prospects who aren't qualified". The most effective is the squeeze page. You can provide something valuable that is related to your product/service that people can obtain for free or at a drastically discounted price in exchange for their email. You can choose from reports and newsletters, as well as video and e-mail course.
This indicates that customers are drawn towards your sales channels at the front. What happens to the back-end of your sales funnel?
The End of the Funnel, or the Back-End
The bottom or back end of the sales funnel is where the main sales and profits are made. It usually contains your higher priced products. These products would all be relevant to the same market, however they are delivered in different formats, such as video, audio and live interactions.
The main difference between front-end and the back-end is the kind of client as well as the cost of the service or product being offered.
It's the case that only a small percentage, perhaps 1 to 2 percent of the total number of people entering your front-end, will be able to make it into your back-end. This is fine, given the fact that this particular few will be investing more money.
It is clear that although front-end services or products can be priced under $100, back-end products and/or services are often priced between the 100s and 1000s. This means that the lowest end of the sales channel also called the back-end is the primary source of income.
As I said earlier the sales funnel is as flexible as your imagination and resources permit.
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